Why Did we Build Oligo the Way It Is? 

Oligo is a greatly misunderstood application. It stares at you right in the face. "Where are all the familiar interfaces that I'm so used to?" "What are all these strange buttons that I have never seen before. How do I resize this browser?" "The default skin doesn't meet my needs, its a wastage of space and I need more buttons than those basic ones! Where are all my keyboard shortcuts" 

Many find it uncomfortable when they first see it, but you will grow to like it in time and appreciate the functionalities that come with it. Adverse reactions are not unusual. It is part of the process of realizing that there is an alternative way of viewing your surfing. 

The weird shaped default skin and the lack of buttons in the usual places is Oligo's way of telling you, "Look, there's another way of looking at your web pages, another way of surfing than the usual IE way or Netscape way."  

We hope that through this explanation, you will come to understand why we built Oligo the way it is, not the usual way, not the usual shape. Its radical, breaks convention and sets its own way.

The Principle behind the Oligo Way of Surfing

To many Oligo is simply another browser with interesting looks and shapes, just another pretty face. A facelift for MS Internet Explorer or Netscape? It appears to be so, however, there is more to this browser than nice skins and interesting shapes. 

Through Oligo, we would really like to suggest an alternative new way of surfing the web, which many find strange and out rightly weird. There is much more below the veneer of the skins that we're trying to promote here. We are trying to redefine surfing, from being Browser centered to being URL centered. 

To explain URL centered technology versus Browser centered technology

In the past surfing was more browser centered due to the war between MS Internet Explorer (MSIE) and Netscape. The browser controlled your surfing experience of each website. Eg. If you set the font to be Largest in MS IE, then ALL your websites will have their fonts made real large. 

But with URL centered technology, it is the URL that determines your surfing experience. Eg. You set a small font size for this particular website it does not set it for every other website you surf to. 

Another example. Browser centeredness tells you that all your sites will have the same attributes like window size and positioning, even if you have applied a wallpaper to beautify your browser. With URL centered technology, you can launch a specified site with a a certain window size and position as well as a specific skin. So the URL determines your surfing experience.

Browser centeredness has caused surfers to surf with a bad habit

Our intention is to change the way people browse, not allowing browsers to impose their methods of surfing the net. Instead, users can customize every URL to the hilt. They can associate skins, browser window size and position to a particular URL. They can determine whether to launch a new browser for a particular site or not and even customize font attributes and background color. Why customize your daily websites? You don't need to customize every site if you got hundreds of sites in your favorites, just customizing the few that you surf to every day will save you time and mouse clicks. In the future users will have options to schedule events like launching a certain URL at an appointed time without you clicking every time and refreshing it every few minutes. 

We know its an uphill task to change the way people surf, like typing URLs into the address bar for their usual websites. We are giving them an alternative. Instead of doing that they can use Oligo's one click launching from the system tray (the area that is at the right bottom of your Windows Desktop) icon , without even accessing the browser first. By making this browser attractive to everyone, we hope to change people's surfing habit to be more efficient. 

Personalized Surfing

This is futuristic. We have built our browser functions to be URL centered and that we feel is the future for personalized surfing. Currently, browsers are mass-produced, comes shipped with PCs and aren't personalized at all. Users have no choice but to use these browsers. 

Oligo gives users the option to personalize the way they view the web and add control over the way they surf. Oligo lets users customize to their personal preferences in terms of looks and way of surfing. For example, previously, websites used to be impersonal and for the masses. Now, major portal sites are customizable to your own personal preference, interests and color scheme. This applies to Oligo also. 

I hope this makes sense to you, maybe just a little. We're thinking of re-defining surfing with URLs in mind and not the browser. We're thinking personalization and customization, not fitting into the mold.

Oligo - The Next Generation Browser! 

Cheers!

From inKline Global Team